The Web is getting more visual, and banner ads are dying. Those two realities throw up specific challenges for publishers and advertisers alike — mainly for when it comes to making money. In Helsinki, Finland, last week, I met two startups tackling the problems with similar ideas but different approaches.
Thinglink and Kiosked are two leading players in the increasingly crowded interactive images space, which also includes Taggstar, Luminate, and Stipple.
Put simply, they let consumers and advertisers enhance existing images with overlays that increase engagement or drive people to buy the objects displayed within. But while Kiosked is all about hard cash and conversions, Thinglink takes a more softer approach that focuses on the individual.
Thinglink was founded in 2008 by Ulla Engeström, CEO, who added ex-Nokia NFC specialist Janne Jalkanen as CTO in 2010. The company has raised $1 million in seed funding from Inventures and Lifeline Ventures, as well as another million from the Finnish government’s tech-investment arm, Tekes. Thinglink started its life in Silicon Valley, but Engeström brought it back to Helsinki in 2010 and rebuilt the architecture with Jalkanen so that it would be more than just a tagging tool. Today, you can add Twitter and Facebook links, comments, pictures, music, and just about anything else that has a URL to an image.
< A Shanepedia Compilation[/caption]
Along with thanks and compliments to the sources for the shared data
Kiosked, Thinglink & pandodaily.com
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